(KUTV) Animal rights group PETA (People for the Ethical Treatment of Animals) will place a billboard near the site where a cattle truck crash in Riverdale caused the death of over 80 cows on Nov. 22.
In a press release, PETA says the billboard is meant to memorialize the cows affected by the crash. However, the billboard does not address the Riverdale cows. Rather, it bears a generic message that reads, “I’m me, not meat. See the individual. Go vegan.”
“Cows plummeted from an overpass and lay dying on the pavement, and those who survived the terrifying crash presumably ended up facing the slaughterhouse knife,” says PETA Executive Vice President Tracy Reiman. “PETA’s billboard urges motorists to prevent needless deaths like these by keeping cows and all other animals off their plates.”
The same billboard being used for the Riverdale crash was also used in Memphis, as an act of protest outside a McDonald’s.
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