New California Local Beef Directory Links Consumers with Beef Producers in Their Area – PerishableNews

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ROCKLIN, Calif. – It’s no secret that in the months since the current global pandemic began, many people have changed the way they think about, purchase, prepare and consume food. Questions about where food comes from that were part of the conversation before COVID-19 have now assumed new importance in the minds of many consumers, particularly in California. And when it comes to beef, the idea of knowing your steak’s path from pasture to plate has become more and more top-of-mind for some.

Those California shoppers looking to find a local resource for purchasing beef now have an online tool to navigate the process, thanks to the launch of the California Local Beef Directory. Created by the California Beef Council (CBC), the directory is available at and provides an easy-to-use resource for those interested in purchasing beef directly from California’s ranchers.

“Even though the COVID-19 pandemic has been impacting all of us for several months now, many of the ranchers and beef producers we work with have indicated they are continuing to see increased demand for their direct-to-consumer sales,” notes CBC Executive Director Bill Dale. “With this renewed interest in purchasing food locally, it made sense for the California Beef Council to provide a tool that helps shoppers navigate the buying process and build a connection with beef ranchers in their area.”

California beef producers proudly raise some of the world’s highest quality beef in a responsible and sustainable manner, and now beef lovers can connect with them easier than ever before. The directory not only provides contact information for ranchers selling beef directly to consumers, but also information about the type of beef produced, such as grass or grain finished, and how the beef is sold, whether it be individual cuts or larger half or whole shares. Also included are details about additional certifications each producer might have, such as Beef Quality Assurance, a program that trains farmers and ranchers on best practice cattle management techniques. 

Beyond the producer details, the directory also provides information about how beef is raised, guidance on different beef cuts, recipe inspiration, and background on how much product to expect when purchasing a half or whole share of beef. 

For consumers, it’s a way to feel that much closer to understanding where their food comes from. For producers, it’s a way to connect directly with consumers, perhaps answer some of their questions, and sell their beef directly to people in their own community. California beef producers interested in being included in the California Local Beef Directory can submit their details via the “Join Now” button on the CBC website’s California Local Beef Directory page at

About the California Beef Council

The California Beef Council (CBC) was established in 1954 to serve as the promotion, research and education arm of the California beef industry, and is mandated by the California Food and Agriculture Code. The CBC’s mission is to position the California beef industry for sustained beef demand growth through promotion, research and education. For more information, visit

About the Beef Checkoff

The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.

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JBS Food Canada recalls its Provigo ground beef over E. coli contamination – Food Safety News

JBS Food Canada has recalled its Provigo brand ground beef products from the market because of possible E. coli O157 contamination. The recall warns the public against consuming theses recalled products:

  • Variable size Provigo Medium ground beef club packs with UPC codes that begin with 0 213026 bearing Best Before dates of 16.SE2020 or 17.SE2020 or 18.SE2020
  • Variable size Provigo Lean ground beef fresh club pack with UPC codes that begin with 0 217334 bearing Best Before dates 16.SE2020 or 17.SE2020 or 18.SE2020

JBS Food Canada initiated the recall, which has not yet been associated with any illnesses. Anyone who becomes sick after consuming a recalled product should see a doctor.  Recalled products found in home freezers should be thrown out or returned to the store where they were purchased.

The Canadian Food Inspection Agency (CFIA) is conducting a food safety investigation. Other products may be recalled as the investigation continues. CFIA will notify the public through updated Food Recall Warnings if any other high-risk products are recalled. The CFIA will verify the industry is removing the recalled products from the marketplace once it completes that process.

Food contaminated with E. coli O157 may not look or smell spoiled but can still make you sick. Symptoms can include nausea, vomiting, mild to severe abdominal cramps, and watery to bloody diarrhea. In severe cases of illness, some people may have seizures or strokes, need blood transfusions and kidney dialysis or live with permanent kidney damage. In severe cases of illness, people may die.

(To sign up for a free subscription to Food Safety News, click here.)

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Producer Input Critical for Meeting U.S. Roundtable for Sustainable Beef Goals – KMAland

(KMAland) — Input from cattle producers has been critical to meeting the goals of the U.S. Roundtable for Sustainable Beef, says Ben Weinheimer, vice president for the Texas Cattle Feeders Association.

When the U.S. Roundtable finalized the beef industry sustainability framework about one year ago, Weinheimer says, all segments of the beef industry established the need to address water, air and land resources, as well as caring for animals and employees.

“One of the things that’s very important is that as the framework was built, it was built by representatives from each segment of the supply chain. It was not built by the roundtable. It was built by producers on the ground that really brought forward the voice of the cow-calf producer. Looking at things like land and water stewardship, Beef Quality Assurance practices, and just all those things what it means to produce cattle on the land day in and day out.”

Moving forward, Weinheimer says the next phase for the Roundtable will be a continued focus on outreach and education.

“There will be a continued focus on outreach and education, providing additional tools and resources that the roundtable will build out to really make the framework much easier to utilize. Another aspect that’s moving forward is this idea around setting goals and targets.”

He says the effort to implement goals and targets will have strong scientific benchmarks to identify the progress made and what might be reasonable to set goals for future progress.

Weinheimer adds having a seat at the roundtable for his organization is an important for the future of the cattle business.

“We come out with something that’s meaningful, reasonable, and something that can be effective, both for our members and as a means and resource to communicate to beef consumers that we are doing the right things. And, we encourage every person to take a closer look at what we are doing because we’re proud of it and hope that it continues to drive beef demand in the future.”

Weinheimer is the immediate past chairman of the U.S. Roundtable for Sustainable Beef.

Thank you for reading

At KMA, we attempt to be accurate in our reporting. If you see a typo or mistake in a story, please contact us by emailing

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No, Kamala Harris didn't say she wants to eliminate beef – PolitiFact

PolitiFact | No, Kamala Harris didn’t say she wants to eliminate beef

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Says Kamala Harris wants to eliminate beef.



Democratic presidential candidate former Vice President Joe Biden’s running mate Sen. Kamala Harris, D-Calif., looks up as she signs required documents for receiving the Democratic nomination for President and Vice President of the United States in Wilmin

No, Kamala Harris didn’t say she wants to eliminate beef

If Your Time is short

  • Kamala Harris co-sponsored a bill to protect workers at meatpacking plants from the spread of COVID-19.

  • Harris said the government should offer incentives and dietary guidelines to reduce the consumption of meat, but she didn’t say she wants to eliminate beef altogether.

Hundreds of Facebook users have shared a post that says that Kamala Harris, presumptive Democratic nominee Joe Biden’s running mate, wants to put an end to beef production.

The post shows a picture of meat and claims that the California senator worked with Democratic Sen. Cory Booker of New Jersey to go after animal agriculture. 

“Kamala Harris wants to eliminate this right here. If you raise beef or eat beef, you can’t vote (for) the Democratic Party this election. She has worked with Cory Booker on eliminating animal agriculture and is on record starting that meat is killing the planet. That shows her ignorance,” the post says.

The post was flagged as part of Facebook’s efforts to combat false news and misinformation on its News Feed. (Read more about our partnership with Facebook.) 

Despite what this post alleges, Harris hasn’t said she wants to eliminate beef. 

In July, Booker, who is a vegan, introduced legislation to protect workers at meatpacking plants, which became deadly hot spots amid the COVID-19 pandemic. The bill would suspend waivers and rules that permit companies to ramp up production, and Harris was one of its cosponsors.

The Centers for Disease Control and Prevention estimated in July that 16,233 COVID-19 cases in 239 meat and poultry processing facilities were reported in 23 states across the country. 

It’s not just Facebook users who are weighing in on Harris’ policy recommendations for meat consumption and production.

President Donald Trump’s YouTube account recently shared a video clip from Harris at a CNN climate change town hall during the Democratic primaries in September 2019. At an August 2020 speech in Iowa, Vice President Mike Pence criticized her town hall remarks and said, “We’re not going to let Joe Biden and Kamala Harris cut America’s meat.”

But Pence’s statements were misleading. Here’s what Harris said at the town hall.

“As a nation, we actually have to have a real priority at the highest level of government around what we eat and in terms of healthy eating,” Harris said in response to a question at the CNN town hall.

The agriculture sector contributed 10% of U.S. greenhouse gas emissions in 2018, according to the Environmental Protection Agency. Cattle produce methane, a potent greenhouse gas, as part of their digestive process, and the management of manure can also add to emissions. 

Harris added that the government should create incentives and change dietary guidelines to reduce the consumption of red meat, as opposed to banning it altogether. 

“I love cheeseburgers from time to time,” Harris said.

Our ruling

A viral Facebook post says that Kamala Harris wants to eliminate beef.

Harris didn’t say that. She and Cory Booker support legislation that would prevent meatpacking companies from ramping up production, but they didn’t propose eliminating beef. Harris even said that she enjoys a cheeseburger every now and then.

We rate this post False.

Facebook post, Aug. 11, 2020 

YouTube, Kamala says she would change the dietary guidelines to reduce the amount of red meat you can eat, Aug. 12, 2020

CNN, CNN’s climate crisis town hall, Sept. 5, 2019, S.4338 – A bill to direct the Secretary of Agriculture to temporarily suspend increased line speeds at meat and poultry establishments, and for other purposes., July 28, 2020

Political Transcript Wire, CNN Climate Crisis Town Hall with Sen. Kamala Harris (D-CA), Presidential Candidate, Sept. 5, 2020

Tweet by The Hill, Aug. 13, 2020

Centers for Disease Control and Prevention, Update: COVID-19 Among Workers in Meat and Poultry Processing Facilities, July 10, 2020

Environmental Protection Agency, Sources of Greenhouse Gas Emissions, accessed Aug. 14, 2020

In a world of wild talk and fake news, help us stand up for the facts.

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Coco's Italian Market Recalls Italian Meatball, Beef Ravioli, and Pepperoni Pizza Products Produced without Benefit of Inspection –

WASHINGTON, July 24, 2020 – Coco’s Italian Market, a Nashville, Tenn. establishment, is recalling approximately 16,868 pounds of various ready-to-eat frozen meat products that were produced without the benefit of federal inspection, the U.S. Department of Agriculture’s Food Safety and Inspection Service (FSIS) announced today.

The frozen Italian meatball, beef ravioli, and pepperoni pizza items were produced on various dates from January 2019 through July 2020. The following products are subject to recall: [View Labels (PDF only)]

  • 16-oz. clear plastic bags packages containing 4 pieces of “Coco’s ITALIAN MARKET Fully Cooked Italian Meatballs” and a USDA mark of inspection represented on the label.
  • 15-oz. plastic-wrapped plastic covered containers containing “Coco’s ITALIAN MARKET Take – n – Bake BEEF RAVIOLI WITH LUCIANA’S MARINARA SAUCE.”
  • 16-in. plastic-wrapped cardboard trays containing “Coco’s ITALIAN MARKET Take – n – Bake Hand Made Pepperoni Pizza” with a USDA mark of inspection represented on the pepperoni label.
  • 7-in. plastic-wrapped cardboard trays containing “Coco’s ITALIAN MARKET Take – n – Bake Hand Made Pepperoni Pizza” with a USDA mark of inspection represented on the pepperoni label.

The products subject to recall do not bear an establishment number inside the USDA mark of inspection. These items were shipped to retail locations in Tennessee.

The problem was discovered when the Tennessee Department of Agriculture observed products produced by Coco’s Italian Market in retail locations labeled with the federal marks of inspection. They also identified other labeling issues, such as the omission of net weight on the pepperoni pizza product.

There have been no confirmed reports of adverse reactions due to consumption of these products. Anyone concerned about a reaction should contact a healthcare provider.

FSIS is concerned that some product may be in consumers’ freezers. Consumers who have purchased these products are urged not to consume them. These products should be thrown away or returned to the place of purchase.

FSIS routinely conducts recall effectiveness checks to verify recalling firms notify their customers of the recall and that steps are taken to make certain that the product is no longer available to consumers. When available, the retail distribution list(s) will be posted on the FSIS website at

Consumers and members of the media with questions about the recall can contact Chuck Cinelli, Owner, Coco’s Italian Market, at (615) 573-2319 or

Consumers with food safety questions can call the toll-free USDA Meat and Poultry Hotline at 1-888-MPHotline (1-888-674-6854) or live chat via Ask USDA from 10 a.m. to 6 p.m. (Eastern Time) Monday through Friday. Consumers can also browse food safety messages at Ask USDA or send a question via email to For consumers that need to report a problem with a meat, poultry, or egg product, the online Electronic Consumer Complaint Monitoring System can be accessed 24 hours a day at

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Orgranic Produce Demand and Beef-Pork Exports Down – AG INFORMATION NETWORK OF THE WEST – AGInfo Ag Information Network Of The West

Orgranic Produce Demand and Beef-Pork Exports Down

Bob Larson

Bob Larson

From the Ag Information Network, I’m Bob Larson with your Agribusiness Update.

**The COVID-19 crisis has not slowed demand for organic produce, and Alberton’s executive Jim Donald sees “no ceiling” as demand continues to grow.

Donald tells, though no one can predict what will happen during a recession, he believes organics will continue to thrive.

Donald believes with restaurants still hampered by COVID-19 restrictions, the supermarket business will get stronger over the next 18 months.

**In reducing wildfire risk, cattle grazing represents an important tool, according to a study prepared by University of California specialists and a private consultant.

The study says grazing cattle removed an average of 650 pounds per acre of potential fire fuel.

Saying additional research could pinpoint target levels of fuel reduction, the study recommends grazing in areas of high fire severity and risk of fire ignition.

**U.S. beef and pork exports trended lower in May, due in large part to temporary interruptions in slaughter and processing.

Beef exports dropped well below year-ago levels and recorded the lowest monthly volume in 10 years.

Pork exports remained higher than a year ago but were the lowest since October 2019.

USMEF President and CEO Dan Halstrom says red meat production has rebounded significantly in recent weeks and he expects beef and pork exports to regain momentum in the second half of 2020. Western Hemisphere markets may take longer to rebound.

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