THOMASVILLE, GEORGIA – Sweet Grass Dairy, an award-winning cheesemaker, rebranded on Aug. 1, 2020. This rebrand included a new logo, new packaging, and a new color palette. When comparing the new and old logo, Sweet Grass Dairy wanted to “set the cow free” and let her roam as their cows do in South Georgia.
While teasing the rebrand, they launched a social media campaign to name the featured cow. The original logo was drawn by co-owner Jessica Little’s mother, Desiree Wehner, so the history of their past logo was very personal to the family.
With nearly 600 entries from their followers, they had plenty of names to choose from.
“Not only were we shocked by the number of entries, but we were inspired by our follower’s creativity. We did not make this decision lightly.” said Mallory Sofferin, Marketing Coordinator for Sweet Grass Dairy.
After giving all of their Team Members a chance to vote on their favorite name, Sweet Grass settled on Pim, a nod to their most Southern product, Pimento Cheese. Pimento Cheese has been a Southern staple for many generations.
Sweet Grass’ version includes their very own Thomasville Tomme, mayonnaise, piquillo peppers and pimentón from Spain. When asked about the recent campaign, Co-Owner Jessica Little mentioned, “It was exciting to see how invested our followers were. I was receiving text messages from friends stating that they woke up in the middle of the night with a name suggestion.”
It is Sweet Grass Dairy’s hope that Pim will resonate with their consumer base and she will become one of the faces of the business.
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