I have been a subscriber to the Pharo Cattle Company newsletter and its PCC email updates for more than a decade and through the years have enjoyed the philosophies, management advice, stories, jokes and articles. I have heard Kit Pharo, founder of Pharo Cattle Company, speak and I appreciate his approach to cattle production and his management philosophy. The PCC newsletter and PCC email update articles challenge conventional thinking regarding beef cattle production (subscribe by emailing email@example.com). A Dec. 26 PCC email update contained an article written by Alan Newport, “Profit Per Cow is a Loser” and with permission from him and Kit Pharo, I am sharing it in this column. I hope it helps you to start your 2019 year with some critical thinking.
“One of the smartest things I’ve heard anyone say was Johann Zietsman’s comparison of corn farming and beef production. The rancher-consultant from Zimbabwe said if corn farmers thought like beef producers, they would space their plants far apart and try to maximize the number of kernels per ear and the number of ears per plant. They would think nothing about yield per acre. In the end, they would surely go broke.
“This is pure, sound logic, and yet the cow business has been chasing profit per corn plant … er, I mean per cow … for 50 years and more. In fact, we don’t really even measure profit per cow but only production per cow, with little attention paid to net profit at all. No wonder our industry’s average net return is so low, commonly averaging 3 percent. Of course, there exist cow operations that make 10 percent or more and those which lose money nearly every year.
“Texas economist Stan Bevers says cow operations are asset-management operations — meaning the investment money goes into assets with very low turnover — and the largest asset is nearly always the land. Usually, the second-largest asset class is the cattle.
“Yet the profit-per-cow mindset overlooks the natural tendency to make bigger cows so they require more land, thereby increasing cost per unit of production in two ways.
“If we also consider that when managed grazing is properly executed, it has been shown by hundreds of practitioners across the nation — indeed around the world — to improve the land’s productivity over time. That means we can run more units of production (cows) on fewer acres, thereby lowering our cost of production. If we at the same time select cattle that are well-suited to forage, moreover well-suited to the very high-density grazing which allows us to improve the land faster and produce even more pounds of beef per acre, we are also selecting for animals that lower our cost structure further.
“There is a counterintuitive outcome of profit per cow that needs to be explored. When we focus on the cow exclusively, the side effect is bigger, higher producing cows and lighter and lighter stocking rates — exactly the path we’ve taken. We talk about how much our calves weighed on sale day and whether they topped the sale in price. Instead, we should be measuring our net profit per acre, and secondarily asking whether each cow is paying her way by producing a calf every single year and doing it at very low cost.
We should also stay out of the coffee shops and co-ops if we can’t learn to ignore the neighbors’ drivel about how much their calves weighed.”
Pesticide and Fertilizer Recertification at Shearer Equipment Expo
Private pesticide applicator along with private and commercial fertilizer applicator recertification training are offered Jan. 24 at Fisher Auditorium on the OARDC campus, sponsored by Shearer Equipment as part of their Shearer Equipment Expo at the Shisler/Fisher conference center. Private pesticide applicator recertification will be held from 9 a.m.-noon and will cover core as well as categories 1 (Field Crops), 2 (Forages and Livestock) and 6 (Fumigation). Cost is $35 per license holder. Pre-registration is requested to the Wayne County Extension office at 330-264-8722 or is available online at http://www.cvent.com/d/gbq33w/4W. Sign-in and registration for pesticide recertification will open at 8:15 a.m. Take your pesticide license number with you to the training.
Fertilizer applicator recertification is offered at 2 p.m. Jan. 24 as part of the Shearer Equipment Expo program. The recertification training is an hour and the cost is $10 per person. Pre-registration is requested to the Wayne County Extension office at 330-264-8722 or is available on-line at http://www.cvent.com/d/gbq33w/4W. Sign-in and registration for fertilizer recertification will open at 1:15 p.m. Take your pesticide license or your fertilizer certification card with you to the training.
Rory Lewandowski is an OSU Extension Agriculture & Natural Resources Educator and may be reached at 330-264-8722.
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