File this one under the “You just can’t make this up” category.
A herd of spotted cows busted out of their corral early Monday, shuffled and sauntered around a mile and a half before arriving at their destination — the brewery that manufactures the uber-popular, only-sold-in-Wisconsin Spotted Cow beer.
The bovine jailbreak, naturally, has been the talk of New Glarus.
“It’s been an interesting day,” said Drew Cochrane, chief operating officer of New Glarus Brewing Co. “All I can say is it was an awfully interesting call to get at 2:30 in the morning.”
They came, they saw, they hung out, they pooped. Then the jig was up and they were taken back home.
The 16 Holstein cows were spotted milling around the parking lot of the brewery about 20 miles southwest of Madison by the company’s private security firm around 1:30 a.m. Monday. A sheriff’s deputy was sent to the scene to help round up the cloven-hoofed interlopers who ended up spending around three hours on the lam before their owner was notified.
“There were no damages. They ate a bunch of our grass,” said Cochrane. “We had a little cleaning up to do after they left, it’s fair to say.”
Spotted Cow beer, featuring a label of a cute black and white cow leaping for joy over an outline of Wisconsin, is New Glarus Brewing Co.’s No. 1 seller. The ale is sold only in the state and six-packs are big sellers at liquor stores on the Wisconsin border as folks living elsewhere stock up when they return home.
First brewed in 1997, the beer’s name was dreamed up by New Glarus Brewing Co. founder and president Deborah Carey during a trip to England. She and her husband, Dan, the company’s co-owner and master brewer, were driving around the countryside and “Deb kept commenting about all the sheep she saw,” said Cochrane.
“She blurted out, ‘I wonder if when people visit Wisconsin they wonder why there are all these spotted cows,’ ” Cochrane said.
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